Not Equal Collection

The old rules don’t apply anymore. The New Standard represents a shift in perspective—moving away from the need for external validation and setting your own benchmarks for success. This tee...

The math of the status quo doesn't apply here. The "Not Equal" symbol is a badge for those who move against the grain—not for rebellion, but for truth. You aren't...

Novel Reject isn’t about being accepted—it’s about being seen. This premium hoodie serves as a visual reflection of the internal dialogue for those who think differently and move through life...

very design we create serves as a visual reflection of what it means to be misunderstood or inspired. This classic crewneck is built for those who move through life refusing...